Facebook Launches City Guides, Takes On Google Trips

Facebook has launched city guides of its own which seemed offensive due to the reason that it is against the Google trips, they had also gone one step further by adding the option of booking a hotel, restaurant or tour.

The feature was launched within a Facebook update with little fanfare, notes industry travel watcher Skift, and enables users to book their hotel room or make reservations in select cities directly through the app via a Book Now button.

"Facebook's latest move into the travel ecosystem could be seen as a big challenge to Google," wrote Skift analyst Dennis Schaal in the piece. 

Because while Google Trips was also created as a mobile trip planner, complete with travel itinerary, city guide and tips on how to get around, the app stops short of allowing users to book reservations. 

Facebook's booking feature is "an important step by a company with a mammoth user base," Schaal said.