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Apple Scraps iTunes on Mac, Replaces It With 3 New Apps

Updated Tuesday 4 June 2019 6:59
Apple Scraps iTunes on Mac, Replaces It With 3 New Apps
When the iTunes Music store debuted 16 years ago, digital music meant buying a CD and uploading it to a computer or illegally downloading a song from a file-sharing service. Apple changed all that by charging customers 99 cents for a song they could take with them wherever they went.

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Over time, iTunes expanded into movies and podcasts, storing all forms of media in a single desktop application.

But that’s not what today’s customers want, and on Monday, Apple replaced its pioneering store on the Mac and integrated its library and store into three distinct apps — music, podcasts and TV. The push comes as the tech giant races to catch up in the arena of subscription streaming services, which already has household names such as Spotify and Netflix.

“I see it as a logical, overdue realignment of media strategy,” said Gene Munster, a managing partner with venture capital firm Loup Ventures. “Segmenting into apps makes most sense and helps them sell services.”

Industry insiders have long predicted the iTunes Store’s eventual demise as streaming media came to prominence and consumer tastes shifted.

“Customers love iTunes and everything it can do, but if there is one thing we hear over and over it’s ‘Can iTunes do even more?’” said Craig Federighi, senior vice president of software engineering, at the keynote speech kicking off Apple's annual Worldwide Developers Conference in San Jose on Monday. He showed what iTunes would look like if it integrated features like a calendar or email, but ultimately his team had a “better idea” — spread the features across three apps for Mac users.

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