Unveiling Tom Holland's New Non-Alcoholic Brew: A Taste of Inclusion
Tom Holland planned his beer firm with himself in mind.
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The Spider-Man hero, 28, quit drinking in January 2022 and launched his non-alcoholic drink brand Bero on October 15. On Thursday, Jan. 9, it was revealed that the recently engaged star's drink line will be sold at Target locations nationwide.
"When I first entered the non-alcoholic world, I saw there was a need for a legitimate, premium brand. "I ultimately created Bero for myself because I was craving a product that made me feel included," Holland told PEOPLE about the drink's availability at Target. "I wanted to create a brand that not only stands out but, more significantly, helps individuals fit in.
I'm thrilled to bring Bero to Target, where it's now available nationwide.
Holland's Bero is one of several celebrity-backed health-focused products set to launch at the shop on January 9. Kourtney Kardashian's Lemme Tone gummies, Blake Lively's Blake Brown haircare brand, and Dwayne Johnson's Papatui men's care collection will all be available at Target locations beginning Thursday.
When speaking with Forbes about the product's autumn introduction, Holland underlined the significance of developing a non-alcoholic choice that he would like to drink.
"After being sober, I began investigating the world of non-alcoholic beers and realized there was room for me to fit in.
My first year clean was extremely difficult, and if I had Bero, I believe it would have been easier," he told the magazine at the time.
The actor began working on Bero (pronounced "beer-oh" or "say it how you like!" according to the brand's website) in November 2023. "There's no secret that as a celebrity, you're constantly being offered these kinds of brand deals," Holland told the newspaper. "But I never found anything I felt particularly passionate about — until now."
Holland added that he and his co-creator, seasoned beverage marketer John Herman, had been "absolutely grinding" for the past year to create three Bero beverages: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat.
Even Holland's fiancée Zendaya was important in the development process, although not in the way you might expect.
Even Holland's fiancée Zendaya was important in the development process, although not in the way you might expect.
"Zendaya truly dislikes beer. She doesn't drink beer at all, and during the first round of testing, she was like, 'Wow, these are really great', and I was like, 'Well, that's probably not a good indication'," Holland said.Zendaya and Holland originally sparked romance speculations when they were cast together in Spider-Man: Homecoming in 2016, but they did not announce their relationship for five years.
Fast forward four years, and on Sunday, Jan. 5, Zendaya seemed to be wearing a diamond ring on the Golden Globes red carpet, and a family source later confirmed to PEOPLE that the happy couple is engaged, with Holland proposing over the holidays.
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